Objective
Maximize number of Sample Lesson Sunday sign-ups (churches), build brand awareness around sparkhouse, acquire customers

Audience
Christian Education Directors, Sunday School Teachers, Church Leaders

Roles & Responsibilities 

• Wrote copy for user guides, ads, emails, and SLS website
• Collaboratively designed customer-facing material with in-house design team (website, user guides, ads, emails)
• Trained Sales and Customer Education teams on SLS materials, the sign-up process, and any customer-facing emails
• Organized ad placements and sponsored emails while managing the marketing budget