Objective
Maximize number of Frolic subscribers (churches), build brand awareness

Audience
Christian Education Directors, Sunday School Teachers, Church Leaders

Challenges
Frolic Classes, a Christian nursery curriculum, launched simultaneously with Frolic Family. The collection of products work together, but some components of the brand are designed solely for the classroom. Differentiating the two as well as marketing the correct products to the appropriate audience created an interesting challenge.

Frolic First Faith Introduction

Roles & Responsibilities

Collaboratively designed subscription site and branding materials with Web and Design teams
Planned, organized, and was featured in the Frolic marketing video
Composed copy for brochures, ads, emails, homepage, and subscription site
Implemented and evolved high-impact marketing strategies
Trained Sales and Customer Education teams on products and releases
Organized ad placements and sponsored emails while managing the marketing budget
Created appealing freebies and bonuses to increase attraction and retention